Because we are shipping food fresh (not frozen), we have to make sure that each shipment gets delivered to our customers within 1-2 days. To ensure maximum freshness, we use custom frozen gel packs and biodegradable insulated liners to protect the food which adds extra weight to the shipments and an extra expense for the materials. We’ve worked hard to get our customers the best shipping rates possible, given our transit time and packaging requirements. We don’t mark up our shipping rates so the rate that you see is the most discounted rate we can offer. We feel that the value of having someone else doing all the grocery shopping, food preparation, and cooking for you is priceless and we hope you feel the same.